• SCQA Logic

SCQA Logic

By |2021-06-06T13:43:39+02:00January 16th, 2018|Strategy| 3 minutes|

The Pyramid Principle requires the writer to start with a tightly constructed introduction in story form. The structure for this introduction is referred to by the acronym SCQA.

  • Pyramid Principle

Pyramid Principle

By |2021-06-06T13:43:39+02:00January 12th, 2018|Strategy| 2 minutes|

The Pyramid Principle is a top-down way of thinking that is very structured and reflects how executives think through a problem. Big ideas are followed by smaller ideas.

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