Value Innovation: How to construct a Blue Ocean strategy?
A core tenet of Blue Ocean Strategy, value innovation requires a simultaneous pursuit of both, differentiation and low cost to increase customer value.
Blue Ocean Strategy: How to create uncontested markets?
The core tenet of the Blue Ocean Strategy is to create uncontested markets to make competition irrelevant.
Fear Instinct: How should consultants handle this instinct?
The fear instinct describes our tendency to pay more attention to frightening things because of our mental pre-disposition.
Straight-line instinct: Why should consultants take notice?
The straight-line instinct is our tendency to assume that trends will continue in just the same linear fashion as the past.
Negativity Instinct: How should consultants overcome this instinct?
The Negativity Instinct describes our tendency to notice the bad more than the good.
Gap Instinct: How should consultants overcome this bias?
The Gap Instinct describes our tendency to divide things into two distinct and often conflicting groups with an imagined gap in-between.
Factfulness: An overview of human instincts
Factfulness is a framework that helps create mental awareness about our primal instincts that distort our perceptions of reality.
Factfulness: A must read for all consultants
Factfulness is a ground-breaking book that provides a new framework to overcome our intrinsic biases and gain a factual view of the world.
Case Method: How should MBAs prepare for a case study?
The case method is a powerful learning tool. To make the most of case-based learning, preparation is key.
Socratic Method: How can consultants promote client learning?
The Socratic Method helps promote clients' learning and catalyzes their taking ownership of your recommendations.
Budget Cuts: How to handle this situation as a consultant?
As a consultant, there are several client-centric tactics that you can undertake to support your client through budget cuts.
TAM / SAM / SOM: How to properly size the market?
Market sizing using an established model (TAM, SAM and SOM) is indispensible for both, established businesses and startups.