SUCCESS: How to design messages that stick
The SUCCESS framework developed by Chip and Dan Heath helps consultants architect and deliver compelling messages that drive action.
28
Apr, 2020
16
Apr, 2020
Motivation: Why choose the consulting profession?
Consulting provides exceptional opportunities to positively impact your clients, their businesses and even, our society at large.
15
Apr, 2020
Selective Perception Marketing: How can Big Data help?
Selective perception makes people overlook important information, even when it’s easily accessible or, in hindsight, downright obvious.
5
Apr, 2020
Information: How do consultants quickly ramp up?
Consultants must rapidly gain the necessary knowledge & information when starting an engagement to ensure seamless delivery.
26
Mar, 2020
SOW: How to write a compelling Statement Of Work?
A statement of work (shortened as SOW) is a legally binding document & an essential component of a client-vendor contract.
7
Mar, 2020
FOMO: Get over it & focus on important stuff
The Fear Of Missing Out (FOMO) is a psychological fear wherein we might miss out on rewarding opportunities due to our mis-placed focus.
20
Feb, 2020
BSC: What is a Balanced Scorecard?
The Balanced Scorecard (BSC) is a framework to implement & manage strategy by linking vision to concrete objectives, measures, targets & initiatives.
14
Feb, 2020
Customer Journey Maps: How to deliver compelling experiences?
Customer Journey Maps are structured, collaborative tools to linearly map the experience of your customers & strategically develop those experiences.
8
Feb, 2020
MBTI: Understand your personality type
MBTI is a common tool used today by several individuals & organizations to better understand themselves or to optimize workplace dynamics.
29
Jan, 2020
Pros-and-Cons: An approach for decision-making
The pros-and-cons list is a proven decision-making approach using a simple sheet of paper or Excel document with just two columns.