StrategyConsultingDigital Insights

Strategy, Consulting
& Digital Insights

THINKING THROUGH THE PROBLEM

Welcome to Think Insights

Think Insights is a blog on Strategy, Management Consulting and Digital Transformation.

Value Innovation: How to construct a Blue Ocean strategy?

A core tenet of Blue Ocean Strategy, value innovation requires a simultaneous pursuit of both, differentiation and low cost to increase customer value.

MANAGEMENT CONSULTING

Fear Instinct: How should consultants handle this instinct?

The fear instinct describes our tendency to pay more attention to frightening things because of our mental pre-disposition.

DIGITAL

Selective Perception Marketing: How can Big Data help?

Selective perception makes people overlook important information, even when it’s easily accessible or, in hindsight, downright obvious.

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