Fear Instinct: How should consultants handle this instinct?
The fear instinct describes our tendency to pay more attention to frightening things because of our mental pre-disposition.
Straight-line instinct: Why should consultants take notice?
The straight-line instinct is our tendency to assume that trends will continue in just the same linear fashion as the past.
Negativity Instinct: How should consultants overcome this instinct?
The Negativity Instinct describes our tendency to notice the bad more than the good.
Gap Instinct: How should consultants overcome this bias?
The Gap Instinct describes our tendency to divide things into two distinct and often conflicting groups with an imagined gap in-between.
Factfulness: An overview of human instincts
Factfulness is a framework that helps create mental awareness about our primal instincts that distort our perceptions of reality.
Factfulness: A must read for all consultants
Factfulness is a ground-breaking book that provides a new framework to overcome our intrinsic biases and gain a factual view of the world.
The IKEA Effect: How to catalyze client ownership?
We value objects higher if we have been involved in their creation. The name of this phenomenon is the Ikea Effect.
Penguin Effect: How consultants facilitate action
The Penguin Effect suggests that both, Penguins and humans, wait for unsuspecting 'somebody' to take the lead on something before joining in.
Bandwagon Effect: How consultants can facilitate change
The bandwagon effect refers to the tendency people have to adopt a certain behavior, style, or attitude simply because everyone else is doing it.
Escalation of Commitment: When to pull the plug?
Escalation of Commitment is a human bias that describes our tendency to remain committed to our past behaviours, even if they do not have desirable outcomes.
Prospect Theory
Prospect Theory describes how we compare options and make choices. Our biases, influence the outcomes, especially when we faced losses.