The fear instinct describes our tendency to pay more attention to frightening things because of our mental pre-disposition.
The straight-line instinct is our tendency to assume that trends will continue in just the same linear fashion as the past.
The Negativity Instinct describes our tendency to notice the bad more than the good.
The Gap Instinct describes our tendency to divide things into two distinct and often conflicting groups with an imagined gap in-between.
Factfulness is a framework that helps create mental awareness about our primal instincts that distort our perceptions of reality.
Factfulness is a ground-breaking book that provides a new framework to overcome our intrinsic biases and gain a factual view of the world.
We value objects higher if we have been involved in their creation. The name of this phenomenon is the Ikea Effect.
The Penguin Effect suggests that both, Penguins and humans, wait for unsuspecting 'somebody' to take the lead on something before joining in.
The bandwagon effect refers to the tendency people have to adopt a certain behavior, style, or attitude simply because everyone else is doing it.
Escalation of Commitment is a human bias that describes our tendency to remain committed to our past behaviours, even if they do not have desirable outcomes.
Prospect Theory describes how we compare options and make choices. Our biases, influence the outcomes, especially when we faced losses.