EPIC
An approach to communication with empathy, purpose, insight, and conversation to drive change
An approach to communication with empathy, purpose, insight, and conversation to drive change
A three-stage framework to guide individuals and organizations through change
The OIA approach: orient, provide information, and call to action to write effective emails
A sales methodology that focuses on asking effective questions to uncover customer needs
A powerful sales methodology to understand customers needs and close deals
A strategy for building strong brands by leveraging unique strengths and value proposition
A mental model that triggers the feeling of impending danger and encourages immediate action
The size instinct is a cognitive bias that assumes the size of something is directly proportional to its importance, significance, or impact
The destiny instinct is the tendency to believe that some things are meant to happen and cannot be changed
Generalization instinct is our tendency to divide things into two distinct groups and generalize them
A human tendency to attribute blame for negative outcomes without an understanding of the complex underlying factors
Single Instinct is a mental model that assumes all human behavior is driven by the primary survival goal