Occam’s Razor
A principle that suggests the simplest explanation is often the correct one
A principle that suggests the simplest explanation is often the correct one
The Goldilocks Effect illuminates our inherent inclination towards balance and moderation
An approach to communication with empathy, purpose, insight, and conversation to drive change
A three-stage framework to guide individuals and organizations through change
The OIA approach: orient, provide information, and call to action to write effective emails
A sales methodology that focuses on asking effective questions to uncover customer needs
A powerful sales methodology to understand customers needs and close deals
A strategy for building strong brands by leveraging unique strengths and value proposition
A mental model that triggers the feeling of impending danger and encourages immediate action
The size instinct is a cognitive bias that assumes the size of something is directly proportional to its importance, significance, or impact
The destiny instinct is the tendency to believe that some things are meant to happen and cannot be changed
Generalization instinct is our tendency to divide things into two distinct groups and generalize them