Fixed Plans vs Adaptive Strategy
Adaptive planning beats fixed roadmaps
Strategy
Corporate strategy, competitive positioning, portfolio decisions, and strategic planning tools.
Mere Exposure Effect
The mere exposure effect describes how repeated exposure to a stimulus can increase liking, comfort, or preference even without deliberate persuasion
Economic Indicators Every Strategist Needs
A field guide to the economic indicators that separate reactive management from anticipatory strategy
Expectation-Confirmation Theory
Expectation-confirmation theory explains satisfaction by comparing what people expected before use with what they perceive after the experience
Law of the Critical Few
Most results trace back to a handful of causes, not the whole list
Jobs-to-Be-Done Theory
Jobs-to-Be-Done Theory explains demand by focusing on the progress customers are trying to make in a specific context rather than on static customer traits alone
Fat-Tail Risk
Fat-tail risk refers to the possibility that extreme outcomes occur more often than standard normal-distribution assumptions would predict