Corporate strategy, competitive positioning, portfolio decisions, and strategic planning tools.
The peak-end rule suggests that people often remember and evaluate experiences largely through their most intense moment and how the experience ends
How scaling companies protect strategic focus
The law of two segments suggests that some markets contain two materially different audience clusters whose needs, contexts, or buying logic are distinct enough that one generic proposition underperforms both
Owning homes, not listings, defines Opendoor's economics
Moral hazard describes how people or institutions may take greater risks when they are insulated from the full consequences of those risks