The ZOPA Strategy
Mapping the deal space before you negotiate
Mithun A. Sridharan
I'm Mithun A. Sridharan, Founder of this website - Think Insights - on Strategy, Management Consulting, Leadership, Digital Transformation, and Data Literacy. Follow me on social media or connect with me on LinkedIn for updates.
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Articles
November 2024
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Articles by Mithun A. Sridharan
The Scale of Global Hunger
Global hunger fell over two decades while sub-Saharan Africa's numbers rose sharply.
The Credential Behind Strategic Leaders
Certification bridges technical mastery and strategic vision for rising leaders
Law of Two Segments
The law of two segments suggests that some markets contain two materially different audience clusters whose needs, contexts, or buying logic are distinct enough that one generic proposition underperforms both
Why Uber Became a Verb
Uber grew from a scrappy startup into a household verb by fixing what taxis got wrong.
The Scale of Global Hunger
Global hunger fell over two decades while sub-Saharan Africa's numbers rose sharply.
The Credential Behind Strategic Leaders
Certification bridges technical mastery and strategic vision for rising leaders
Law of Two Segments
The law of two segments suggests that some markets contain two materially different audience clusters whose needs, contexts, or buying logic are distinct enough that one generic proposition underperforms both
Why Uber Became a Verb
Uber grew from a scrappy startup into a household verb by fixing what taxis got wrong.