Mithun A. Sridharan

I'm Mithun A. Sridharan, Founder of this website - Think Insights - on Strategy, Management Consulting, Leadership, Digital Transformation, and Data Literacy. Follow me on social media or connect with me on LinkedIn for updates.
2229 Articles
November 2024 Member since

Articles by Mithun A. Sridharan

Qualcomm's Patent-Powered Business

Licensing wireless patents beyond smartphones

Signal's Nonprofit Privacy Model

Donor-funded encryption without ads or data

Service Blueprinting

Turns an intangible customer experience into a diagrammable, controllable system

PMESII-PT

A military framework for reading complex environments

On the Beach Means Inventory

Idle consultants are inventory. Match supply and demand to stay billable.

The Whole Product Concept

Theodore Levitt's Whole Product Concept shows that customers value the total package of benefits around a product, not the generic core, which is why no product is ever truly a commodity.

The Perceptual Map

Chart how customers actually see a brand

The Math Behind Dropbox's Funnel

Free storage funnel funding an AI pivot

How Coca-Cola Owns Red

How a barrel color became a trademark

Pinterest Business Model

Visual discovery platform monetized through advertising

NetJets Business Model

Fractional jet ownership fuels aviation dominance

Business Strategy Certifications Value

Certifications that accelerate strategic careers

Qualcomm's Patent-Powered Business

Licensing wireless patents beyond smartphones

Signal's Nonprofit Privacy Model

Donor-funded encryption without ads or data

Service Blueprinting

Turns an intangible customer experience into a diagrammable, controllable system

PMESII-PT

A military framework for reading complex environments

On the Beach Means Inventory

Idle consultants are inventory. Match supply and demand to stay billable.

The Whole Product Concept

Theodore Levitt's Whole Product Concept shows that customers value the total package of benefits around a product, not the generic core, which is why no product is ever truly a commodity.

The Perceptual Map

Chart how customers actually see a brand

The Math Behind Dropbox's Funnel

Free storage funnel funding an AI pivot

How Coca-Cola Owns Red

How a barrel color became a trademark

Pinterest Business Model

Visual discovery platform monetized through advertising

NetJets Business Model

Fractional jet ownership fuels aviation dominance

Business Strategy Certifications Value

Certifications that accelerate strategic careers