Confirmation Bias
Confirmation bias causes people to favor evidence that supports what they already believe, making favored explanations feel increasingly certain without being properly tested.
Mithun A. Sridharan
I'm Mithun A. Sridharan, Founder of this website - Think Insights - on Strategy, Management Consulting, Leadership, Digital Transformation, and Data Literacy. Follow me on social media or connect with me on LinkedIn for updates.
2229
Articles
November 2024
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Articles by Mithun A. Sridharan
Byron Sharp's Mental Availability
Mental availability refers to the likelihood that a brand comes to mind or is recognized in buying situations, shaping whether it enters the buyer's consideration set
Industry Analysis: Industrial Equipment Rental
Market structure, profit pools, strategic levers
Confirmation Bias
Confirmation bias causes people to favor evidence that supports what they already believe, making favored explanations feel increasingly certain without being properly tested.
Byron Sharp's Mental Availability
Mental availability refers to the likelihood that a brand comes to mind or is recognized in buying situations, shaping whether it enters the buyer's consideration set
Industry Analysis: Industrial Equipment Rental
Market structure, profit pools, strategic levers