Commercial Governance: Pricing Decision Rights
Who owns pricing, discounts and exceptions
Mithun A. Sridharan
I'm Mithun A. Sridharan, Founder of this website - Think Insights - on Strategy, Management Consulting, Leadership, Digital Transformation, and Data Literacy. Follow me on social media or connect with me on LinkedIn for updates.
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November 2024
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Articles by Mithun A. Sridharan
Social Proof
Social proof describes how people use the visible behavior of others as a cue for what is credible, valuable, or appropriate to choose
Top 10 Corporate Strategy Advisory Firms 2026
How ten firms earned board attention in 2026
Law of the Instrument
Why favorite tools and frameworks quietly reshape how leaders define problems
Ehrenberg–Bass Theory
Ehrenberg–Bass Theory argues that brand growth is driven largely by increasing penetration through stronger mental and physical availability rather than by relying mainly on deep loyalty among a narrow audience
Social Proof
Social proof describes how people use the visible behavior of others as a cue for what is credible, valuable, or appropriate to choose
Top 10 Corporate Strategy Advisory Firms 2026
How ten firms earned board attention in 2026
Law of the Instrument
Why favorite tools and frameworks quietly reshape how leaders define problems
Ehrenberg–Bass Theory
Ehrenberg–Bass Theory argues that brand growth is driven largely by increasing penetration through stronger mental and physical availability rather than by relying mainly on deep loyalty among a narrow audience