Strategy

Strategy

The distance between a well-intentioned plan and meaningful impact often comes down to how clearly you think about trade-offs, incentives, and second-order effects. This collection cuts through conventional wisdom with frameworks that help you see around corners—whether you're navigating market entry decisions, restructuring teams for scale, or choosing which battles are worth fighting. These aren't theoretical think pieces; they're battle-tested approaches from leaders who've made high-stakes decisions under uncertainty and lived to refine their thinking. Expect sharp analysis on competitive positioning, resource allocation, organizational design, and the strategic moves that separate durable advantage from fleeting wins. Read these when you need to think more clearly about what matters most.

Why Strategists Need History

Historical thinking matters for modern strategists

How Listening Saved Levi's Brand

A listening tour rebuilt Levi's strategy

Outback Steakhouse's Operator Bet

Ownership, not branding, defines Outback's economics

Theory of Constraints

The capacity of any interconnected system is inescapably tied to its weakest resource.

The Yolo Bus Blueprint

A branded layer for unorganized bus travel

How Warby Parker Disrupted Eyewear

Direct-to-consumer model reshaped eyewear retailing

The Strategy Behind WhatsApp Status

How a disliked feature solved WhatsApp's crisis

Philosophy For Strategy

How deep thinking strengthens consulting practice

Generalist vs Specialist Consultant

Breadth sells less than clarity

Ray-Ban's Brand Reinvention Playbook

How Luxottica revived a fading icon

Evaluating Strategic Partnerships

Decide on M&A and partnerships

The MoviePass Pricing Collapse

Unlimited movies, unsustainable pricing, inevitable collapse