Generative AI Remakes Scenario Planning

Generative Artificial Intelligence [AI] is widening the range of futures companies can test and speeding creative strategy work, as shown by Coca-Cola, JPMorgan and Shopify

Law of Unintended Consequences

The law of unintended consequences highlights how actions and policies often create side effects beyond what planners originally aimed to achieve

The Making of a Strategist

A practical map of the skills, mindset and career path required to grow from strategy associate into a business strategy leader

Operating Models That Deliver Strategy

How organizations turn strategy into execution

Industry Analysis: Commercial Cleaning/Janitorial Services

Market structure, profit pools, strategic levers

Strategy Maps That Drive Execution

A one-page blueprint that connects goals to daily execution

Gall's Law

Working complexity usually grows from working simplicity

The Price of Poor Execution

Why brilliant strategies fail once they leave the boardroom

Meta-Epistemological Thinking

Studies how systems of knowing evolve

The Cost Of Brand Imitation

Copying category leaders feels safe, but it converts every brand into the same brand, leaving price as the only argument left to make

Belief Updating Thinking

Adjusts assumptions when presented with new data

Reading The Business Weather

A structured way to scan the market