Zipf's Law
Rank and frequency often follow a steep long-tail pattern
Strategy
Corporate strategy, competitive positioning, portfolio decisions, and strategic planning tools.
Industry Analysis: Railroads/Rail Freight
Market structure, profit pools, strategic levers
Industry Analysis: Credit Bureaus/Credit Scoring
Market structure, profit pools, strategic levers
How Companies Reinvent Business Models
Strategic pivots that outlast declining core markets
Social Proof
Social proof describes how people use the visible behavior of others as a cue for what is credible, valuable, or appropriate to choose
Ehrenberg–Bass Theory
Ehrenberg–Bass Theory argues that brand growth is driven largely by increasing penetration through stronger mental and physical availability rather than by relying mainly on deep loyalty among a narrow audience
Byron Sharp's Mental Availability
Mental availability refers to the likelihood that a brand comes to mind or is recognized in buying situations, shaping whether it enters the buyer's consideration set