PASTOR Framework
PASTOR is a copywriting framework that helps write compelling consulting proposals
Consulting is about turning complexity into clarity and insight into action. These articles offer practical perspectives on solving difficult problems, structuring decisions, and creating value in situations where the stakes are high and the path forward is rarely obvious. Expect thoughtful ideas that help sharpen judgment, improve recommendations, and make solutions more actionable and effective. Read this category when you want to think more clearly, advise more confidently, and deliver outcomes that matter.
PASTOR is a copywriting framework that helps write compelling consulting proposals
Power is the ability to influence others to achieve objectives. Consultants should understand client stakeholders' power dynamics to catalyze decision-making and achieve outcomes
AIM framework helps ground your presentations and project artefacts in the client context and makes your findings insightful, persuasive, and actionable
The bandwagon effect refers to the tendency people have to adopt a certain behavior, style, or attitude simply because everyone else is doing it
It can often be difficult to come up with new ideas when you're trying to develop or improve a product or service
The Penguin Effect suggests that both, Penguins and humans, wait for unsuspecting 'somebody' to take the lead on something before joining in
Informed opinions differentiate good and great consultants, so consultants should take a position based their understanding of the client situation
Through podcasts, you can not only make the most of your dead time, but also gain insights that you can deploy in your engagements
Eisenhower Matrix is a prioritisation framework that helps categorise activities in a straightforward manner that helps deliver efficiency & client value
The Pareto Principle states that roughly 20% of actions produce 80% of results. It is a useful construct when analyzing efforts and outcomes
Spotlight effect is a cognitive bias where we tend to see ourselves at the center of the stage and over-estimate our importance