Gap Instinct
The Gap Instinct describes our tendency to divide things into two distinct and often conflicting groups with an imagined gap in-between
The Gap Instinct describes our tendency to divide things into two distinct and often conflicting groups with an imagined gap in-between
Availability heuristic describes our tendency to judge events by the ease with which we can recall similar events
The way choices are presented to us matters! It can greatly influence how we make decisions. Many of those situations in which we face choices are designed in some way
Escalation of Commitment is a human bias that describes our tendency to remain committed to our past behaviours, even if they do not have desirable outcomes