Corporate strategy, competitive positioning, portfolio decisions, and strategic planning tools.
The decoy effect refers to the phenomenon where people tend to change their original preference between two choices when they are presented with an asymmetric third choice
Heinrich's law states that, in a workplace, for every accident that causes a major injury, there are 29 accidents that cause minor injuries and 300 accidents that cause no injuries
Crossing the Chasm is a concept for visualizing the adoption of a new technology over time
Strategic Analysis is the process of researching and analyzing an organization's internal and external environments to forge a strategy
![Resource Based View [RBV]](/sites/default/files/styles/img_4col/public/images/article/Resource-Based-View-RBV.webp?itok=j9KrRvf_ "Resource Based View [RBV]")
The resource-based view [RBV] is a strategy model that considers an organization's resources as key to sustainable competitive advantage
The PARC framework helps assess whether the organization is structured for sustained competitive advantage [SCA]
Systems for credible, contrarian, evidence-backed ideas
Why pricing communication fails when leaders treat price as a messaging problem instead of a value-and-tradeoff explanation problem
How leaders can organize their ideas so stakeholders can find useful insight by problem, audience and decision context