Selective Perception Marketing
Selective perception makes people overlook important information, even when it’s easily accessible or, in hindsight, downright obvious
Customer Journey Maps
Customer Journey Maps are structured, collaborative tools to linearly map the experience of your customers & strategically develop those experiences
Turnitin Business Model
Turnitin is an online tool that is used to detect potential plagiarism in students’ work
Are Robots Taking Over Our Jobs?
With technology developing at an accelerated pace and machines gathering advanced cognitive abilities, are we making ourselves redundant?
eCommerce Revenue Models
Revenue model is a critical component of business strategy that helps create sustainable business models along the eCommerce value chain
Cohort Analysis Using Layer-Cake Graphs
Cohort Analysis is a powerful technique used by marketers to assess the long-term trends in customer retention and to calculate customers' life-time value
Are Humans Plastic Guzzling Monsters?
The first plastics were developed to save elephants from extinction, but today, plastics are leading to our downfall
