Decoy Effect
The decoy effect refers to the phenomenon where people tend to change their original preference between two choices when they are presented with an asymmetric third choice
Mithun A. Sridharan
I'm Mithun A. Sridharan, Founder of this website - Think Insights - on Strategy, Management Consulting, Leadership, Digital Transformation, and Data Literacy. Follow me on social media or connect with me on LinkedIn for updates.
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November 2024
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Articles by Mithun A. Sridharan
Heinrichs Law
Heinrich's law states that, in a workplace, for every accident that causes a major injury, there are 29 accidents that cause minor injuries and 300 accidents that cause no injuries
Why Supply Chain Matters
Supply chain drives revenue, shapes strategy and tests global coordination daily.
Executive Voice Across Channels
How leaders can maintain a coherent voice and point of view across different formats without sounding scripted or inconsistent
What the Lehman Collapse Still Teaches
Lehman Brothers' collapse reveals durable lessons about leverage, liquidity, and board oversight.
Our plastics affinity
The first plastics were developed to save elephants from extinction, but today, plastics are leading to our downfall
Scatter Plots
A scatter plot is a 2-dimensional visualization technique that uses dots to represent values for two different variables plotted along the x- and y-axes
Data Onboarding
Data onboarding—the preparation of unfamiliar data from disparate sources, both internal and external to the organization—is a complex process
Why You Cannot Supervise Knowledge Workers
Knowledge workers respond to being helped, not closely supervised, a lesson from Peter Drucker.
Ten Charting Mistakes to Avoid
Even Fortune 500 investor presentations contain avoidable, misleading chart mistakes.
Decoy Effect
The decoy effect refers to the phenomenon where people tend to change their original preference between two choices when they are presented with an asymmetric third choice
Heinrichs Law
Heinrich's law states that, in a workplace, for every accident that causes a major injury, there are 29 accidents that cause minor injuries and 300 accidents that cause no injuries
Why Supply Chain Matters
Supply chain drives revenue, shapes strategy and tests global coordination daily.
Executive Voice Across Channels
How leaders can maintain a coherent voice and point of view across different formats without sounding scripted or inconsistent
What the Lehman Collapse Still Teaches
Lehman Brothers' collapse reveals durable lessons about leverage, liquidity, and board oversight.
Our plastics affinity
The first plastics were developed to save elephants from extinction, but today, plastics are leading to our downfall
Scatter Plots
A scatter plot is a 2-dimensional visualization technique that uses dots to represent values for two different variables plotted along the x- and y-axes
Data Onboarding
Data onboarding—the preparation of unfamiliar data from disparate sources, both internal and external to the organization—is a complex process
Why You Cannot Supervise Knowledge Workers
Knowledge workers respond to being helped, not closely supervised, a lesson from Peter Drucker.
Ten Charting Mistakes to Avoid
Even Fortune 500 investor presentations contain avoidable, misleading chart mistakes.