Pricing Strategy
Though various factors can affect a business' revenue potential, one of the most important is the pricing strategy employed
The distance between a well-intentioned plan and meaningful impact often comes down to how clearly you think about trade-offs, incentives, and second-order effects. This collection cuts through conventional wisdom with frameworks that help you see around corners—whether you're navigating market entry decisions, restructuring teams for scale, or choosing which battles are worth fighting. These aren't theoretical think pieces; they're battle-tested approaches from leaders who've made high-stakes decisions under uncertainty and lived to refine their thinking. Expect sharp analysis on competitive positioning, resource allocation, organizational design, and the strategic moves that separate durable advantage from fleeting wins. Read these when you need to think more clearly about what matters most.
Though various factors can affect a business' revenue potential, one of the most important is the pricing strategy employed
Guesstimates or Market sizing questions are common in case interviews at top Management Consulting firms
Cynefin framework is a decision-making tool that helps you make better decisions by assessing client situations
Companies should experiment with new opportunities to be future-proof, but accept failures and terminate projects when their efforts prove futile
Porter's Four Corners Model, which is a framework for thinking about what your competitors' strategy is likely to be in the medium term future
The way choices are presented to us matters! It can greatly influence how we make decisions. Many of those situations in which we face choices are designed in some way
Escalation of Commitment is a human bias that describes our tendency to remain committed to our past behaviours, even if they do not have desirable outcomes
PESTLE Analysis is a concept used by companies to track the environment they're operating in or are planning to launch a new project / product / service etc
How executives can use AI as a thinking partner for pressure-testing ideas without outsourcing their judgment or voice
How leaders can build a consistent publishing rhythm without turning visibility into noise or creating an unsustainable burden