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From perpetual licenses to recurring subscriptions
Freemium swiping funds a dating giant
Subscriptions, licensing and advertising fund HBO
Network scale drives recurring telecom revenue
Subscriptions and merchant fees power e-commerce
How OnlyFans splits revenue with creators
Netflix's subscription, content and ad strategy
Employer-paid virtual care plus consumer therapy
Free tier funds Spotify's premium growth
Recurring revenue built on customer retention
Celebrity lessons, one annual price
Online learning through subscriptions
