Mithun A. Sridharan

I'm Mithun A. Sridharan, Founder of this website - Think Insights - on Strategy, Management Consulting, Leadership, Digital Transformation, and Data Literacy. Follow me on social media or connect with me on LinkedIn for updates.
1320 Articles
November 2024 Member since

Articles by Mithun A. Sridharan

How Maggi Reclaimed India

A noodle brand's crisis and comeback

Exponential Thinking

A technology's journey from niche novelty to global ubiquity follows a predictable pattern of accelerating change

Zomato's First-Mover Advantage

How early entry shaped Zomato's rise

10 Types of Innovation

Achieving true differentiation requires consciously moving beyond mere product improvement and embracing holistic change

Consultant vs Advisor

Misunderstanding these roles leads to mismatched expectations and ineffective professional engagements

The Yolo Bus Blueprint

A branded layer for unorganized bus travel

How Warby Parker Disrupted Eyewear

Direct-to-consumer model reshaped eyewear retailing

Why Consulting Practices Struggle

Scaling a consulting practice fails for nine recurring, mostly internal reasons.

Project, Program, Portfolio, Initiative, Work stream

Structural precision ensures fiscal accountability and effective governance oversight

The Strategy Behind WhatsApp Status

How a disliked feature solved WhatsApp's crisis

Era Of The Liquid Interface

If your brand is still showing the same email banner to every customer, you are not just behind; you are operating with an obsolete mindset.

Philosophy For Strategy

How deep thinking strengthens consulting practice

How Maggi Reclaimed India

A noodle brand's crisis and comeback

Exponential Thinking

A technology's journey from niche novelty to global ubiquity follows a predictable pattern of accelerating change

Zomato's First-Mover Advantage

How early entry shaped Zomato's rise

10 Types of Innovation

Achieving true differentiation requires consciously moving beyond mere product improvement and embracing holistic change

Consultant vs Advisor

Misunderstanding these roles leads to mismatched expectations and ineffective professional engagements

The Yolo Bus Blueprint

A branded layer for unorganized bus travel

How Warby Parker Disrupted Eyewear

Direct-to-consumer model reshaped eyewear retailing

Why Consulting Practices Struggle

Scaling a consulting practice fails for nine recurring, mostly internal reasons.

Project, Program, Portfolio, Initiative, Work stream

Structural precision ensures fiscal accountability and effective governance oversight

The Strategy Behind WhatsApp Status

How a disliked feature solved WhatsApp's crisis

Era Of The Liquid Interface

If your brand is still showing the same email banner to every customer, you are not just behind; you are operating with an obsolete mindset.

Philosophy For Strategy

How deep thinking strengthens consulting practice