Focus And Diffuse Thinking
Focused thinking is analytical problem-solving, while diffuse thinking promotes creativity
Bullshit Asymmetry Principle
Bullshit Asymmetry Principle suggests that creating misinformation is easier than debunking it
Hitchens's Razor
Hitchens's Razor emphasizes demanding evidence for claims and applying skepticism in a post-truth world
Provenance Paradox
Consumers perceive products from certain countries (provenance) authentic and discount the authenticity of competing products from developing markets
Penguin Effect
The Penguin Effect suggests that both, Penguins and humans, wait for unsuspecting 'somebody' to take the lead on something before joining in
Decoy Effect
The decoy effect refers to the phenomenon where people tend to change their original preference between two choices when they are presented with an asymmetric third choice
Heinrichs Law
Heinrich's law states that, in a workplace, for every accident that causes a major injury, there are 29 accidents that cause minor injuries and 300 accidents that cause no injuries
Horn Effect
The horn effect, closely related to the halo effect, is a form of cognitive bias that causes one's perception of another to be unduly influenced by a single negative trait
Halo Effect
The halo effect is a type of cognitive bias in which our overall impression of a person influences how we feel and think about their specific attributes