Recency Bias
Recent events distort forecasts and judgment
Compromise Effect
The compromise effect describes how buyers tend to prefer middle options in a set because they feel safer, more justifiable and less extreme than the alternatives
Scarcity Effect
The scarcity effect describes how limited availability can make products, opportunities, or information seem more valuable and more urgent to secure
Nudge Theory
Richard Thaler won the economics Nobel for revealing how defaults drive human choices.
Choice Architecture Works
Default choices shape decisions everywhere. Consultants can harness choice architecture.
What Orkut Teaches About Sunk Costs
A once-dominant social network's fall illustrates why sunk costs should never guide decisions.