Generative Engine Optimization
GEO optimizes content to be cited in AI-generated answers, not just website rankings.
Value Proposition Canvas
The Value Proposition Canvas helps businesses align products with customer needs
Push-Pull Model
Push-Pull Model helps understand the factors that drive or hinder customers from adopting a new product
Provenance Paradox
Consumers perceive products from certain countries (provenance) authentic and discount the authenticity of competing products from developing markets
Crossing The Chasm
Crossing the Chasm is a concept for visualizing the adoption of a new technology over time