Playbooks
Structured, practitioner-ready playbooks — frameworks, templates, and step-by-step guidance for strategy, consulting, digital transformation, and AI.
Generative AI for Product & UX Design Playbook
A framework for using generative AI in product and UX design workflows — rapid prototyping and design exploration, avoiding generic AI-aesthetic homogenization,
Read playbookAI for Energy & Utilities Grid Optimization Playbook
A framework for AI-driven energy and utilities grid optimization — load balancing, renewable integration forecasting, and predictive grid maintenance — that app
Read playbookIdeal Customer Profile & Segmentation Playbook
Build a data-backed ideal customer profile and a fit-value segmentation model so Sales and Marketing chase the accounts most likely to close, expand, and stay.
Read playbookAI-Enabled Commercial Analytics & Next-Best-Action Playbook
A framework for AI-enabled commercial analytics and next-best-action recommendations — building recommendations grounded in genuine predictive validity and deli
Read playbookSales Process Standardization & CRM Hygiene Playbook
A framework for sales process standardization and CRM hygiene — establishing consistent data entry standards and process discipline across the sales organizatio
Read playbookEnd-to-End Commercial Excellence Playbook (Operating Model, KPIs, Rhythm)
Build one commercial operating model that aligns Sales, Marketing, Customer Success, and Finance around the same KPIs, the same deal-stage definitions, and one
Read playbookOEM & Strategic Alliance Commercial Excellence Playbook
A framework for OEM and strategic alliance commercial excellence — building governance structures and relationship management practices that sustain alliance va
Read playbookIndirect Route-to-Market Optimization Playbook
A framework for indirect route-to-market optimization — evaluating and selecting indirect channel structures (distributors, resellers, agents) based on genuine
Read playbookMeasuring AI ROI & Value Realization Playbook
An executive playbook for measuring and reporting AI ROI, using a four-stage value ladder, a baseline-and-attribution method, templates, and a worked customer-s
Read playbookAI Procurement & Vendor Evaluation Playbook (Build vs Buy)
A procurement playbook for AI build-vs-buy decisions and vendor evaluation, with a weighted scorecard, red-flag checklist, contract-negotiation tips, and a work
Read playbookDigital Transformation Benchmarking & External Best-Practice Adoption Playbook
A framework for digital transformation benchmarking and external best-practice adoption that extracts genuinely transferable lessons from other organizations' t
Read playbookAI Experimentation & Innovation Lab Playbook
A practical playbook for running an AI experimentation function, using a three-gate funnel, pilot templates, and a worked retail example that shows how to kill
Read playbook