Strategy for SMEs & Mid-Market Champions Playbook
- Practitioner
- Intermediate
- Template Included
A framework for small and mid-market companies to build competitive strategy around focus and speed rather than trying to compete on the resource base of much larger rivals.
What size company is "mid-market" for this playbook?
Generally companies too large to compete purely on founder hustle but too small to match a large competitor's resource base — roughly €10M–€500M in revenue, though the framework's logic applies more broadly.
Isn't focus just another word for "small ambitions"?
No — focus here means concentrating resources on a specific segment or capability where you can build genuine advantage, which is usually a more ambitious and disciplined strategy than spreading thin across a broad market.
Subscriber access
Unlock this playbook
This playbook — including every framework, template, and step-by-step section — is available free to Think Insights subscribers. Enter your email to unlock it instantly and get our weekly insights newsletter. No account needed, and access is remembered on this device.
