Innovation & Venture Building Consulting Playbook
- Practitioner
- Intermediate
- Template Included
A framework for innovation and venture building consulting that prioritizes rapid, real market testing over comprehensive upfront business planning — since a genuinely tested, imperfect venture concept beats an untested, polished one.
Isn't a thorough business plan a necessary foundation before testing
a new venture concept? A lightweight hypothesis set is a better foundation than a comprehensive business plan — this playbook's core discipline is getting to real market testing as fast as possible, since most of what a comprehensive plan assumes turns out to need revision once tested anyway.
How do you know when a venture concept has been tested enough to
move from concept to build? Against specific, pre-defined validation criteria tied to the venture's riskiest assumptions — covered explicitly in the framework below, rather than a generic "the team feels confident" threshold.
Subscriber access
Unlock this playbook
This playbook — including every framework, template, and step-by-step section — is available free to Think Insights subscribers. Enter your email to unlock it instantly and get our weekly insights newsletter. No account needed, and access is remembered on this device.
