Consulting Knowledge Asset & IP Performance Playbook
- Executive
- Intermediate
- Template Included
A framework for measuring consulting firm knowledge assets and IP on genuine performance indicators — reuse rate, contribution to won proposals, and market differentiation — rather than treating IP development as inherently valuable regardless of whether it's actually used.
How is this different from the Consulting Firm Knowledge Management
& IP Development Playbook? That playbook is about building a knowledge management system designed for genuine reuse. This one is about measuring whether the firm's existing IP and knowledge assets are actually performing — being reused, contributing to wins, differentiating the firm — as an ongoing performance discipline distinct from the system design itself.
What counts as IP "performance" for a consulting firm?
Concrete, trackable indicators: how often a specific framework or asset is reused across engagements, whether it's cited in won proposals, and whether it shows up as a genuine differentiator clients or prospects recognize — not just whether it exists in the repository.
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