Deal Shaping 101
Package deals to win without discounting
Pricing and Value Monetization
Value-based pricing strategies align commercial monetization with customer ROI and protect enterprise operating margins
The Five Pillars Commercial Excellence
Five pillars drive scalable enterprise profitability.
Razor and Blade Business Model
A look at how companies price a core product low and recoup margin through repeat consumable sales, using Gillette as the reference case
Why Tech Giants Hire Economists
Major technology companies hire economists in large numbers to run pricing experiments at scale.