Generalist vs Specialist Consultant
Breadth sells less than clarity
Vague Referrals Reveal Vague Positioning
Unclear referrals reflect unclear positioning.
Positioning Is Everything
Ries and Trout's positioning concept remains the first domino of marketing strategy.
From Panelist to Anchor Voice
How leaders can use panels not just to participate, but to establish a more memorable and reusable public point of view
Saying "No" in Public
How leaders can decline opportunities, demands, or expectations in ways that reinforce focus and strengthen strategic identity