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Generative Artificial Intelligence [AI] is widening the range of futures companies can test and speeding creative strategy work, as shown by Coca-Cola, JPMorgan and Shopify
Generative AI makes average obsolete, so sharpen your unique advantages.
GenAI could automate 57 percent of work hours, but adoption takes decades not months
New graduates need skills, relationships and Generative AI fluency to thrive.