Leading With IP Strategy
Mattel reinvented Barbie by making her an IP-driven, culturally relevant brand far beyond toys.
Strategy Drives Digital Transformation
Organizations need to take a step back and consider their overall business strategy when spawning Digital Transformation initiatives
C-Suite And AI Transformation
Focus on how AI initiatives will transform the value drivers and align your narrative
AI And Data Privacy Issues
Privacy considerations should be baked into AI systems from the ground up
Sources To Learn More About AI
Find sources that are not only comprehensive, but also regularly updated
AI Algorithms And Bias
AI systems and algorithms should be free of bias and adhere to ethical standards
Big Data Application Among Mid-markets
Mid-market companies should leverage the best practices from their larger industrial counterparts and avoid pitfalls
Industry Analysis: Online Publishing
Online Publishing creates value through specialized capabilities
Industry Analysis: Media Production
Media Production creates value through specialized capabilities
The Digital Marketing Revolution
Digital spend now exceeds TV, and testing culture is replacing annual budget guesswork.
Industry Analysis: Payment Services/Payment Processing
Payment Services/Payment Processing creates value through specialized capabilities