How to find your unfair advantage?
Identify and leverage your unique strengths to create an unmatched position in your field
BCG Adaptive Advantage
A framework for achieving sustainable competitive advantage in a turbulent environment
Hilton's Business Model
Hilton is a leading global hospitality company with a rich history dating back to 1919 and known for its extensive portfolio of hotel brands
Provenance Paradox
Consumers perceive products from certain countries (provenance) authentic and discount the authenticity of competing products from developing markets
Cost Advantage
Cost Advantage allows a competitive edge by manipulating production costs. For a cost leadership strategy to work, you require a significant cost differential that competitors recognize
Differentiation
A differentiation strategy calls for the development of a product or service that offers unique attributes that are valued by customers and that customers perceive to be better than or different from the products of the competition