Visibility, Not Expertise, Attracts Clients
Being known matters as much as skill.
Vague Referrals Reveal Vague Positioning
Unclear referrals reflect unclear positioning.
Consulting Sales Discipline
Build consulting sales through disciplined, client-focused habits
Statements of Work, Done Right
A good SOW sets direction without legalism. Co-author it with the client.
Your Best Future Client
Super-please existing clients before chasing new prospects. Nurture and listen.
Proposal Advice From Seasoned Consultants
Treat proposals as client-centered stories with clear problems and dollarized value.