Stakeholder Engagement & Strategic Communications Playbook
- Executive
- Intermediate
- Template Included
A framework for mapping the full range of stakeholders affected by or influential over your strategy, and designing engagement and communication tailored to each — rather than defaulting to whichever stakeholders are already easiest to reach.
How is this different from the Corporate Ambition, Purpose &
Strategic Narrative Playbook? That playbook aligns the core story across audiences. This one is a level earlier — systematically mapping who your genuine stakeholders are (including ones easily overlooked) and designing the engagement approach for each, which the narrative work then executes against.
Who counts as a "stakeholder" beyond the obvious investors,
employees, and customers? Regulators, communities where you operate, supply chain partners, industry associations, and sometimes advocacy groups or media — anyone genuinely affected by or influential over your strategy, even if they're not a traditional commercial stakeholder.
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