Purpose-Driven & Stakeholder Capitalism Strategy Playbook
- Executive
- Intermediate
- Template Included
A framework for defining an authentic corporate purpose, using it as a genuine filter for strategic trade-offs across stakeholders, and avoiding the gap between purpose statements and actual decisions.
Isn't this the same as an ESG strategy?
Related but distinct. ESG strategy is typically about managing environmental, social, and governance risk and reporting. Purpose strategy is about why the company exists and how that shapes strategic trade-offs across stakeholders — ESG can be one output of a genuine purpose strategy, not the whole of it.
Won't a stated purpose just become another framed poster in the
lobby? Only if it isn't tested against real trade-offs. This playbook's core discipline is running actual strategic decisions through the purpose statement and documenting when it changed the decision — if it never does, the purpose statement isn't doing strategic work.
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