Innovation-Led Growth Strategy Playbook
- Executive
- Intermediate
- Template Included
A framework for allocating strategic attention and capital across near-term core growth, adjacent expansion, and longer-horizon transformational bets, so innovation investment doesn't collapse into either pure incrementalism or unfunded moonshots.
What's a reasonable split of investment across the three horizons?
A commonly cited starting ratio is roughly 70/20/10 (core/adjacent/ transformational), but the right split depends on industry maturity and competitive pressure — this playbook helps you set your own ratio deliberately rather than defaulting to one.
How is this different from a standard innovation pipeline?
Most innovation pipelines track projects by stage (idea, pilot, scale). This playbook adds a horizon lens on top, so leadership can see whether the pipeline is actually diversified across time horizons or quietly concentrated in Horizon 1.
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