CAGE Market Entry Model
The CAGE Distance Framework helps capture the essential information you need to consider when entering a new market
Strong leadership is less about having all the answers and more about creating the conditions for better decisions, stronger teams, and sustained performance. These articles offer practical perspectives on how to earn trust, navigate complexity, align people around a shared direction, and turn pressure into momentum. You’ll find thoughtful guidance on making difficult calls, communicating with clarity, and building the kind of culture that compounds results over time. Read this category when you want to lead with more confidence, resilience, and impact.
The CAGE Distance Framework helps capture the essential information you need to consider when entering a new market
People pleasing is a sub-conscious urge to meet other people's expectations and please everyone
The acronym BANI helps understand complex changes, such as those triggered by COVID pandemic
Johari window is a widely used model to understand and train self-awareness, for personal development and improve interpersonal relationships
Expectation effect is the phenomenon where our perception and behavior changes from our personal expectations or those of others
Golem Effect is is a psychological phenomenon whereby a manager's lower expectations lead to lower performance from the team
Pygmalion Effect describes the phenomenon where a manager's expectations influence team performance
The Elaboration Likelihood Model (ELM) is a theory of persuasion that proposes two approaches to persuade people or change their attitude
OODA loop - a decision-making tool with military origins - helps make decisions under imperfect and incomplete data scenarios
Professionals accelerate growth when they notice, name and redesign recurring mindset patterns that limit risk-taking, visibility and learning
Answer structures for media, podcasts and analyst briefings