First Mover Advantage – How to dominate a market?
The first-mover advantage offers high brand recognition, customer loyalty and increased sales from being the very first to enter a market.
3C – How to design a marketing strategy?
The 3C framework considers the various critical factors that determine the success of a marketing strategy.
Stakeholder types #11 – How to identify pessimist?
If the glass is always half empty & not half full, you are dealing with a pessimist, who can be quite exhausting & tank productivity.
Stakeholder types #10 – How to identify mommy?
Helpful, empathetic, and grossly underestimated, mommy is the soul of the office, rarely associated with competence and professionalism.
Stakeholder types #9 – How to identify buzzword-bazooka?
The Buzzword bazooka always remains in the driver's seat, always with a finger on the trigger and always ready to unleash their verbal weapon systems.
Stakeholder types #8 – How to identify gossipers?
Gossipers clue us into things that are happening before they’re officially announced, which can provide an edge in business dealings.
Stakeholder types #7 – How to identify thieves?
Whether it's a ballpen or an idea, thieves steal what attracts them and use the stolen goods to further their agenda.
Quick wins – Power of delivering incremental success
Quick wins provide an easy way to demonstrate value, build credibility and client confidence whenever you begin a new engagement.
Stakeholder types #6 – How to identify divas?
Divas are one of the toughest office personality types. Their lack of self-critique combined with extreme sensitivity make them a liability.
Bumble – How does it make money?
Bumble is a mobile app and website for both dating and social networking that challenges the antiquated rules of dating.
Stakeholder types #3 – How to identify perfectionists?
Only one thing counts for the perfectionists: results that meet 100% of their expectations or those of their bosses
Stakeholder types #2 – How to identify jesters?
Jesters are safe companions, who may be hard to manage at times. They do not take their work seriously and seek fun at all costs.