Rule Of Three

Overview

Strategy and management consultants often engage with busy executives. Executives are perennially short on time and expect succinct communication. They expect you to drive straight to the point without beating around the bush.

The Rule of Three is a powerful technique or principle required for writing or speaking. The rule of three is a writing principle based on the idea that humans process information through pattern recognition. Scientifically speaking, three is the smallest number of elements required to create a pattern.

Communication experts say if you want to stick something in someone’s head, put it in a sequence of three. The rule of three can help us craft memorable phrases, hence it is incredibly useful as a structural tool. Also, research shows that we can recall just three to four items from our short-term memory. This power has culminated in the Rule of Three.

A Latin saying:

Omne trium perfectum

literally means

everything that comes in threes is perfect

Executives are often inundated with information, and with requests for decisions. Structuring the key arguments in groups of three gets their attention, allows them to quickly process and later remember the key recommendations from your argument. Furthermore, this rule is also an effective mechanism to communicate with anyone whom you wish to persuade with argument.

Speaker

Mithun A. Sridharan is an entrepreneur, cited author and keynote speaker on Strategy, Management and Digital Transformation topics. He is the Founder & Chief Advisor at INTRVU, an admissions and career services advisory, where he oversees strategy, career services operations, publishing, partnerships and product management. He is also the Founder and Chief Content Officer at Think Insights, a leading education portal on Strategy, Management Consulting, Leadership, Digital Transformation, and Data Literacy. Mithun is a bottom-line driven executive with experience in leadership and senior management roles in strategy, consulting and information technology industries. As a Global Industry Advisor and Senior Client Partner, he regularly advises executives at Fortune 100 clients on their strategic business transformation initiatives. His institutional experience traces Amazon Web Services and Oracle, market leaders in information technology as well as global management consultancies, such as KPMG, Publicis Sapient, and CGI (Logica). where he incubated and scaled several consulting practises. Mithun also had a 4-year stint with entrepreneurship at BlueOS LLC, where his leadership ranged from company incorporation to acquisition by a Swiss holding group. He is a regular speaker at several industry conferences and has extensive publications at such high-impact magazines as the World Economic Forum, the American Banker, Wired, Forbes, etc. He holds an MBA from ESMT Berlin, a Master of Science from Christian Albrechts University of Kiel, both in Germany and a Bachelor of Engineering from the University of Madras, India. He is based in Heidelberg, Germany and can be reached via LinkedIn.

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