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When sizing market opportunities, consultants often refer to TAM, SAM, and SOM. But what do these acronyms mean and why are they useful in appraising investment opportunities? One of the most important evaluation criteria for a business idea is the size of its market. If it is too small, the investment is not worthwhile and the idea cannot be realized. For this reason, an estimate of the market size is a mandatory part of every business case or business plan that must be presented in a company or by a startup to attract funding for developing the idea.


This webinar covers the following topics:

  • Total Addressable Market (TAM)
  • Serviceable Addressable Market (SAM)
  • Serviceable Obtainable Market (SOM)
  • Identifying your market(s)
  • Estimating adjacencies
  • Examples and case studies


Mithun Sridharan

Mithun A. Sridharan is an entrepreneur, cited author and keynote speaker on Strategy, Management and Digital Transformation topics. He is the Founder & Chief Advisor at INTRVU, an admissions and career services advisory, where he oversees strategy, career services operations, publishing, partnerships and product management. He is also the Founder and Chief Content Officer at Think Insights, a leading education portal on Strategy, Management Consulting, Leadership, Digital Transformation, and Data Literacy. Mithun is a bottom-line driven executive with experience in leadership and senior management roles in strategy, consulting and information technology industries. As a Global Industry Advisor and Senior Client Partner, he regularly advises executives at Fortune 100 clients on their strategic business transformation initiatives. His institutional experience traces Amazon Web Services and Oracle, market leaders in information technology as well as global management consultancies, such as KPMG, Publicis Sapient, and CGI (Logica). where he incubated and scaled several consulting practises. Mithun also had a 4-year stint with entrepreneurship at BlueOS LLC, where his leadership ranged from company incorporation to acquisition by a Swiss holding group. He is a regular speaker at several industry conferences and has extensive publications at such high-impact magazines as the World Economic Forum, the American Banker, Wired, Forbes, etc. He holds an MBA from ESMT Berlin, a Master of Science from Christian Albrechts University of Kiel, both in Germany and a Bachelor of Engineering from the University of Madras, India. He is based in Heidelberg, Germany and can be reached via LinkedIn.


  • This meeting will not be recorded for offline viewing
  • Eventbrite registration is required to attend this event (details below)
  • You will receive the webinar details 24 hours prior to the event


February 22, 2024
18:00 - 19:00 CET
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Think Insights

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