12 May, 2018


By |2021-01-09T18:18:33+01:00May 12th, 2018| Strategy| 2 minutes|0 Comments

A differentiation strategy calls for the development of a product or service that offers unique attributes that are valued by customers and that customers perceive to be better than or different from the products of the competition.

9 May, 2018

Cost Advantage

By |2021-01-09T18:18:31+01:00May 9th, 2018| Strategy| 3 minutes|0 Comments

Cost Advantage allows a competitive edge by manipulating production costs. For a cost leadership strategy to work, you require a significant cost differential that competitors recognize.

23 Apr, 2018

IFE Analysis

By |2021-01-09T14:53:52+01:00April 23rd, 2018| Strategy| 2 minutes|0 Comments

Internal Factor Evaluation (IFE) Matrix is a strategy tool used to evaluate firm’s internal environment and to reveal its strengths as well as weaknesses.

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