Services Marketing Mix
An integral strategy and marketing mix for services business
Transient Advantage
A strategy that embraces the idea of constant change and evolution
Profit Pools
A profit pool is the total profit an industry earns across its value chain
Triple Bottom Line
Triple Bottom Line (TBL) is an accounting framework that includes social, environmental and financial results as bottom lines
Nadler-Tushman Congruence Framework
Nadler & Tushman Congruence model helps derive a holistic diagnostic of factors that impact change & influence value creation
Decision Trees
Decision trees are powerful tools widely used by organizations to analyze the various outcomes of a set of related options
Potential Industry Earning (PIE)
PIE is the value to the buyers of the goods and services produced less the value of the resources that are used to produce them
Porter Diamond Model
Porter’s Diamond Model is used to understand the competitive advantages and disadvantages of a country or organization in any field
Six Sigma Methodology
Six Sigma is a strategic framework for improving quality and value over time by eliminating variances and errors
Cultural Web Model
The Cultural Web Model proposed by Johnson and Scholes helps align an organization’s culture with strategy
OGSM
The OGSM framework is a model that helps teams rally around the shared organizational vision and help achieve it
Total Quality Management (TQM)
TQM or Total Quality Management is a management technique to achieve long-term profitability through customer satisfaction