Selective perception makes people overlook important information, even when it’s easily accessible or, in hindsight, downright obvious.
Customer Journey Maps are structured, collaborative tools to linearly map the experience of your customers & strategically develop those experiences.
A scatter plot is a 2-dimensional visualization technique that uses dots to represent values for two different variables plotted along the x- and y-axes.
Boxplot is a method for graphically depicting groups of numerical data through their quartiles. They summarize data from multiple sources and display the results in a single graph.