Selective Perception Marketing: How can Big Data help?
Selective perception makes people overlook important information, even when it’s easily accessible or, in hindsight, downright obvious.
Customer Journey Maps: How to deliver compelling experiences?
Customer Journey Maps are structured, collaborative tools to linearly map the experience of your customers & strategically develop those experiences.
Turnitin: Company analysis & business model
Turnitin is an online tool that is used to detect potential plagiarism in students’ work.
Data Visualization: Materials you should absolutely read
Data Visualization is the most elegant way to connect data analysts & end-users by visually presenting complex analyses & insights.
Bump chart in Data Visualization
Using a Bump chart, you can compare the position, performance or rankings of multiple observations rather than the actual values.
Are robots taking over our jobs?
With technology developing at an accelerated pace and machines gathering advanced cognitive abilities, are we making ourselves redundant?
Are humans plastic guzzling monsters?
The first plastics were developed to save elephants from extinction, but today, plastics are leading to our downfall.
Scatter Plots: Visualising two different numeric variables
A scatter plot is a 2-dimensional visualization technique that uses dots to represent values for two different variables plotted along the x- and y-axes.
CRISP-DM: A framework for Data Mining & Analysis
CRISP-DM is a common standard for machine-learning projects and remains one of the most widely used data mining/predictive analytics methodologies.
Box plot in Dataset Visualization
Boxplot is a method for graphically depicting groups of numerical data through their quartiles. They summarize data from multiple sources and display the results in a single graph.
Revenue Model: Strategies for eCommerce platforms
Revenue model is a critical component of business strategy that helps create sustainable business models along the eCommerce value chain.
Data Onboarding
Data onboarding—the preparation of unfamiliar data from disparate sources, both internal and external to the organization—is a complex process.