Selective Perception Marketing: How can Big Data help?
Selective perception makes people overlook important information, even when it’s easily accessible or, in hindsight, downright obvious.
By Mithun Sridharan|2021-01-09T21:04:49+01:00April 10th, 2020| Digital| Insights| 9 minutes|0 Comments
Selective perception makes people overlook important information, even when it’s easily accessible or, in hindsight, downright obvious.
By Mithun Sridharan|2020-12-12T18:15:54+01:00February 14th, 2020| Digital| Frameworks| 13 minutes|0 Comments
Customer Journey Maps are structured, collaborative tools to linearly map the experience of your customers & strategically develop those experiences.
By Mithun Sridharan|2021-01-12T00:21:50+01:00December 24th, 2019| Digital| Business Models| 5 minutes|0 Comments
Turnitin is an online tool that is used to detect potential plagiarism in students’ work.
By Mithun Sridharan|2021-01-09T18:08:07+01:00January 23rd, 2019| Digital| 6 minutes|0 Comments
Data Visualization is the most elegant way to connect data analysts & end-users by visually presenting complex analyses & insights.
By Mithun Sridharan|2020-04-18T19:38:09+02:00August 6th, 2018| Digital| 2 minutes|0 Comments
Using a Bump chart, you can compare the position, performance or rankings of multiple observations rather than the actual values.
By Mithun Sridharan|2021-01-09T17:30:04+01:00July 21st, 2018| Digital| 3 minutes|0 Comments
With technology developing at an accelerated pace and machines gathering advanced cognitive abilities, are we making ourselves redundant?
By Mithun Sridharan|2021-01-09T17:40:15+01:00July 14th, 2018| Digital| 3 minutes|0 Comments
The first plastics were developed to save elephants from extinction, but today, plastics are leading to our downfall.
By Mithun Sridharan|2020-04-18T19:38:11+02:00April 7th, 2018| Digital| 2 minutes|0 Comments
A scatter plot is a 2-dimensional visualization technique that uses dots to represent values for two different variables plotted along the x- and y-axes.
By Mithun Sridharan|2020-04-18T19:38:11+02:00April 2nd, 2018| Digital| 3 minutes|0 Comments
CRISP-DM is a common standard for machine-learning projects and remains one of the most widely used data mining/predictive analytics methodologies.
By Mithun Sridharan|2021-01-09T15:03:55+01:00March 31st, 2018| Digital| 2 minutes|0 Comments
Boxplot is a method for graphically depicting groups of numerical data through their quartiles. They summarize data from multiple sources and display the results in a single graph.
By Mithun Sridharan|2021-01-09T15:16:32+01:00March 27th, 2018| Digital| 10 minutes|0 Comments
Revenue model is a critical component of business strategy that helps create sustainable business models along the eCommerce value chain.
By Mithun Sridharan|2021-01-09T15:16:30+01:00March 24th, 2018| Digital| 3 minutes|0 Comments
Data onboarding—the preparation of unfamiliar data from disparate sources, both internal and external to the organization—is a complex process.